Basically, SEO – or search engine optimization – is the process of optimizing your website for the search engines. In other words, we are making sure that your website is ranking high when someone is searching for a product or service that you offer.
Search engine optimization employs many techniques to get your website ranked, but fundamentally it is a two-step process. The first step involves analyzing your current market, and determining the kinds of search engine terms you would like your website to rank for. The second step involves doing the actual optimization.
Contains what people are looking for. It needs to have valuable and unique content. Other websites need to be talking about it, and “linking” to it. Is updated on a regular basis.
More recently, Google introduced what is known as a place page. These pages represent local businesses and generally appear at the top of the search results. So, for a locally based business, ranking well in these results is extremely important.
With local SEO, the factors that affect your ranking in Google Places vary from traditional SEO. Things like citations, reviews and the actual Google Places listing play a critical role.