Have any questions? Email Bethany@SEOColumbiaSC.com


Basically, SEO – or search engine optimization – is the process of optimizing your website for the search engines. In other words, we are making sure that your website is ranking high when someone is searching for a product or service that you offer.

Search engine optimization employs many techniques to get your website ranked, but fundamentally it is a two-step process. The first step involves analyzing your current market, and determining the kinds of search engine terms you would like your website to rank for. The second step involves doing the actual optimization.

Contains what people are looking for. It needs to have valuable and unique content. Other websites need to be talking about it, and “linking” to it. Is updated on a regular basis.

Local search is the same thing as Google or Yahoo maps features. When the search engine can determine that the searcher is looking for something local, it will generally populate a list of results on a map.
With traditional SEO, the focus is on a specific search term. Local SEO focuses on a specific city or area applied to the search term. The content of the website must indicate that the site is a business in the area that the user is searching in.

More recently, Google introduced what is known as a place page. These pages represent local businesses and generally appear at the top of the search results. So, for a locally based business, ranking well in these results is extremely important.

With local SEO, the factors that affect your ranking in Google Places vary from traditional SEO. Things like citations, reviews and the actual Google Places listing play a critical role.

Local directories are losing significance as more and more people start using search engines – primarily Google – to shop around. One recent study shows that 90% of internet users research online before purchasing anything locally. Being highly visible on local listings, whether in Google, Yahoo or Bing, means more clients stepping into your physical location and more local people calling your office.
We’re a small business, so we understand the unique challenges that small businesses face every day. In most cases you’ll be working directly with the owner so you can rest assured that your goals are our top priority. We deliver exhaustive reports to measure our progress constantly. Additionally, at Columbia SEO, we do not have a contract or lock-in period – we want our results to speak for themselves.
Columbia SEO can work with your budget. Contact us for more information. Tell us your budget and we can come up with a package that works for you.